Agent Profit Planner
Plan with clarity and confidence

Created by an experienced agency professional, pmprofitplanner provides property management business owners and managers with answers to important questions regarding profitability and productivity to enable planning for growth with clarity and confidence.

Manage results and performance

For each scenario, pmprofitplanner generates a clear set of revenue and activity targets for the business and for each team member critical to business and individual performance management.

Print reports

Print financial and activity targets for the business and each team member, a budgeted profit and loss projection for the period ahead, and a value growth projection for the property management business.

View the Key Report
Easily calculate your current Break Even Point

Start the ball rolling by understanding exactly how much revenue the property management business needs to generate to cover costs including compensation for owners input and a margin of net profit.

An infinite range of incentive structures

Having property management team members on the right remuneration and incentive structure is critical. Test an infinite range of alternatives to arrive at a win-win arrangement that encourages results and provides the team member an appropriate reward.

If I change this, what happens to this?

Use the 'what if' approach to test profit outcomes by adjusting fees, operational expenses, changing staff incentive structures or looking at the effect of changes to activity performance such as the average return from a sales or per property management transaction.


Thank you for your decision to purchase our subscription.
$  35
Full access to the Property Management Scenario program including provision for up to 4 scenarios plus the Property Manager Remuneration Designer.
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This section provides general information and resources relating to agency profitability and sales recruitment. Subscribers to the program have access to additional information including a template for the design of an infinite number of salesperson and property manager remuneration structures to assist in recruitment of new staff and the management of existing staff.

What are the key attributes of a successful real estate agency business? The Agency Success Foundations booklet is an easy to read discussion about the critical elements of success.

Agency Success

An overview of the key financial aspects of the agency business – concepts that are essential to understand and consider in short and long term business planning.

Profit Points

Recruitment Essentials is a comprehensive guide to recruiting real estate sales and property management staff. The publication covers preparation, needs analysis and team composition, search and selection processes.

Real Estate Recruitment Essentials

Wayne Johnson is the owner, founder and principal profit planner at agentprofitplanner. He has worked in the real estate profession for over thirty years.

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Agent Profit Planner